How to Microblog on Instagram
Updated: Aug 10, 2020
Okay, so boom, short two-sentence IG captions can be really cute and effective - and let’s be honest, they’re easy when the creative juices aren't flowing..
Longer, VALUE-packed captions engage your audience and "glues" them to your post longer.
Many users on Instagram simply scroll and double-tap at 100mph - I'm guilty of this sometimes - but frequently I find myself enamored by a beautiful write-up or deep dive. ⠀
Now more than ever Instagram is being used as an informative educational tool. Users of the platform are using it to spread informative content, rooted in authenticity and awareness.
ALSO if the caption is valuable and/or inspirational enough, people will save and/or even share your post out to their communities later. And these days, the algorithm places a huge value saves and shares.⠀
So how can you Micro-Blog?⠀
1️⃣ Give a tutorial. For example, if your niche is beauty, along with a video, write a tutorial on the best eyeshadow techniques for hooded eyes with unique product recommendations. (And share that with me pretty please b/c your girl needs help😂).⠀
2️⃣ Get personal with a lesson you learned or your feelings on a specific topic. Rounding out your profile can have unexpected benefits. By simply sharing a recent life milestone, by letting your audience in just a little and you'll be amazed at the helpful feedback, support, and networking opportunities that follow!⠀
3️⃣ Share a guide. Are you a haircare guru? Give a list of commonly misunderstood ingredients, their functions, and the roles they play in the formula - bonus if you add the products. You can create amazing pictorials in Canva, btw.⠀
4️⃣ Dare to teach something or host a webinar or live. For example, if you’re a photographer, schedule a live with your followers where you do a Q&A on different lenses. Even if your turnout is small, the VALUE and ACCESSIBILITY you offered the participants will pay dividends in brand loyalty long term.⠀
If you try micro-blogging in an upcoming caption, on Instagram tell me how your post performed or how your audience engaged with you.