Okay, so boom, short two-sentence IG captions can be really cute and effective - and let’s be honest, they’re easy when the creative juices aren't flowing..
Solution?⠀
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MICRO-BLOGGING ⠀
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Why? Simple:⠀
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Longer, VALUE-packed captions engage your audience and "glues" them to your post longer.
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Many users on Instagram simply scroll and double-tap at 100mph - I'm guilty of this sometimes - but frequently I find myself enamored by a beautiful write-up or deep dive. ⠀
Now more than ever Instagram is being used as an informative educational tool. Users of the platform are using it to spread informative content, rooted in authenticity and awareness.
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ALSO if the caption is valuable and/or inspirational enough, people will save and/or even share your post out to their communities later. And these days, the algorithm places a huge value saves and shares.⠀
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So how can you Micro-Blog?⠀
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1️⃣ Give a tutorial. For example, if your niche is beauty, along with a video, write a tutorial on the best eyeshadow techniques for hooded eyes with unique product recommendations. (And share that with me pretty please b/c your girl needs help😂).⠀
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2️⃣ Get personal with a lesson you learned or your feelings on a specific topic. Rounding out your profile can have unexpected benefits. By simply sharing a recent life milestone, by letting your audience in just a little and you'll be amazed at the helpful feedback, support, and networking opportunities that follow!⠀
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3️⃣ Share a guide. Are you a haircare guru? Give a list of commonly misunderstood ingredients, their functions, and the roles they play in the formula - bonus if you add the products. You can create amazing pictorials in Canva, btw.⠀
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4️⃣ Dare to teach something or host a webinar or live. For example, if you’re a photographer, schedule a live with your followers where you do a Q&A on different lenses. Even if your turnout is small, the VALUE and ACCESSIBILITY you offered the participants will pay dividends in brand loyalty long term.⠀
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If you try micro-blogging in an upcoming caption, on Instagram tell me how your post performed or how your audience engaged with you.