Updated: Aug 7, 2020
It’s official, y’all! I’m now creating content full-time- yayyy 🎉🍾🎊⠀
Typically, my days are pretty email-heavy – now more than ever – but it’s been my primary method of correspondence with brands for some time now. Everything goes down in the inbox lol⠀
Having content created for over 5 years now my approach to influencer marketing is unique because it’s been sculpted by experiences on both sides. I’ve been the headhunter and I’ve also been the hunted. I’ve negotiated on time, compensation, concept and my exposure have put me in a unique position to share some tips with you lovely people.
1. Command the Subject Line
“Collaboration Inquiry", "Brand Name x IG Handle", etc.
They work, absolutely, and I think most campaign managers, PR agencies end up pursuing them eventually. But it’s another thing to truly pique interest and get the ball rolling on your terms. Try using the contact’s name in the subject line. It’s a psychological quirk that makes a person more inclined to open the email and investigate.
Also, try summarizing what you offer in the subject line.
Example: "Hi, Kristin - Let’s Make Beautiful Product Photography Together.”
Kind of cheesy. But it can be effective!
2. Be Poised and Professional
"If it’s your first time pitching to a brand keep it short, sweet, and to the point."
Old school advice but totally applicable today. Adding emojis to your email or throwing “sis” in an email is a no-no. You might think this shows your personality, but you haven’t built a rapport with the brand and a first impression is a lasting impression.
Also ghosting brands and not responding to emails is not ok. Take a moment to close the loop and let them know you’re not interested. But always keep the door open.
Example: "Thanks for thinking of me! At this time, my focus is on sponsored campaigns. Nonetheless, this project sounds really fun, I wish you the best in securing creators who can bring your vision to light. Please let me know if there is room for paid opportunities in the future."
3. Make Your Email Easy On The Eyes
"TLDR; Too Long, Didn't Read"
Most people in influencer marketing, myself included, skim through emails. And typically speaking, I am looking at emails on my phone. Writing in long bulky paragraphs is not ideal. Space out paragraphs and make them 3 to 5 sentences max so they’re easier to scan through.
4. Numbering and Bulleting
This is sort of a continuation of my previous tip but it’s worth noting on its own.
I love using this tip to break down my deliverables when I pitch. Check out this example:
"Here's the scope of my offering:
• One (1) Permanent Post on my Instagram Feed
• Four (4) 15-second Clips on my Instagram Stories
• One (1) Dedicated YouTube Video."
5. Hyperlink Your Socials
"Links, Links, and More Links!"
I see this mistake happen way too often. You should be fully optimizing the interaction. Even if it’s a quick email exchange. If you’re sharing your Instagram account, YouTube or blog, hyperlink them in the email. They now have your information and a direct link for follow up. You never know how long they may lurk before reaching out again. You can also leave this information in your signature to make it even easier.
*Bonus - Tuesday and Wednesday are your “hot zones”. Want a faster response? These are your best email days.⠀
*Bonus - Diversify your socials. I find the more deliverables you can offer on other social channels the more money you can potentially make. So get on YouTube, Pinterest, Twitter, Facebook, and Tik Tok.⠀
Was this helpful? Let me know in the comments which one you liked most. If you’re still struggling and want one on one help. Head to my coaching page and let’s change that.